The Future of Legal Services: Embracing Technology and Building Strong Client Relationships
The Future of Legal Services: Embracing Technology and Human Interaction
The legal profession is undergoing a transformation as technology continues to shape the way legal services are delivered. At the recent LawFest conference in Auckland, New Zealand, industry experts discussed the impact of technology on traditional law firm models and how it will enhance the services clients receive.
While there is a growing acceptance of technology like ChatGPT in the legal industry, the panel of experts emphasized the importance of human interaction in legal service delivery. Martelli McKegg partner Jacque Lethbridge highlighted that lawyers are relationship counsellors, and the human element of the profession cannot be replaced by technology.
Nick Abrahams, global co-leader of Norton Rose Fulbright’s digital transformation practice, emphasized the need for systems and processes to support human interaction within law firms. He highlighted the value of online platforms and social media in growing law firms and connecting with clients.
However, the panel also discussed the limitations of AI tools like ChatGPT, noting the risks associated with fabricated information and client data security. Ben McLaren, COO at Russell McVeagh, highlighted the importance of transparency in pricing and delivering value to clients.
The panel also explored the future appetite for global law firms to enter the New Zealand market, with a focus on the unique offerings of the local legal landscape. The rise of boutique firms and the emphasis on authenticity and client relationships were key themes discussed.
In conclusion, the panel agreed that the adoption of legal technology has accelerated in recent years, leading to a greater focus on building strong client relationships and providing transparent pricing linked to value. The future of law is a balance between embracing technology and maintaining the essential human element of the legal profession.
