Navigating the Asahi Superdry Manchester City Trademark Dispute: A Legal Analysis

This legal battle between Superdry and Manchester City over the use of the term Super “DRY” on the football club’s training kits has sparked a heated debate over trademark infringement in sports sponsorships. With both parties standing firm in their positions, the outcome of this dispute remains uncertain. Stay tuned for updates on this high-profile case as it unfolds in the legal arena.